Sky

Sky Constellation

To excite current and future customers of Sky, we created a copy-led, digital, physical, and print experience that ties Sky to stories, mythology, astronomy, and astrology.

AD: Leonardo Picanço
CW: Nick Howe

Please click for larger versions!

Short stories on print media and horoscopes on social media drive traffic to the Constellation microsite.

Users browse the microsite to create their a la carte constellation package of channels. Genre and Zodiac guides help them find their way.

Next, users name their constellation, order a print, and see how their constellations compare to their friends.