The 2016 Effie Awards
Positive Change call for entries
Effie Worldwide chose our campaign to collect submissions for the Positive Change Effie, a new award for sustainability campaigns. This campaign ran in North America, Europe, and Asia Pacific.
AD: Leonardo Picanço, Mikaela Larsson
CW: Nick Howe, Allie Reuben
The Effies are all about effectiveness - campaigns that make a measurable difference. Agencies measure success with likes, shares, views, streams... We decided to make use of those terms, but with a sustainability twist.
The above emails were sent to advertisers and marketers around the globe with the goal of putting the Positive Change Effie on their radar, as it is still a very young award.
The above banners appeared across effie.org to draw more attention to the Positive Change Effie. Social posts on owned media further expanded the reach of the campaign.
