Resume

WRITING EXPERIENCE

Saatchi & Saatchi Wellness (New York, New York)
March 2019 - present
Senior Copywriter
-Creating both consumer- and professional-facing materials for Align Technology, across all of their brands (Invisalign, Vivera, iTero).
-Saw through the expansion of a major immunology portfolio and multiple launches.

Patients & Purpose (New York, New York)
July 2018 - February 2019
Senior Copywriter
March 2017 - June 2018
Copywriter
-Created branded and unbranded materials across digital, social, print, and television channels for TAGRISSO (EGFR+ lung cancer), Acthar (infantile spasms), BRILINTA (heart attacks), and concepting for numerous other brands and disease states in both branded and unbranded spaces.
-Member of social contributor group for the EDG Team (Emerging Digital Group), providing ad hoc support to different brands at the agency as they increase or launch their social efforts.
-Copy lead for the EDG Team's Voice Technology Task Force, bolstering the agency's knowledge of this rapidly-growing field, and learning how to integrate it into healthcare marketing.
-Community manager for TAGRISSO's Facebook page.

Grey Group (New York, New York)
June 2016 - September 2016
Copywriter
-Created internal and consumer-facing messaging and advertising campaign concepts for assigned brands and products (including Smucker’s, Jif, Pillsbury, Folgers, Hungry Jack, Crisco, the National Park Service, Preparation H, and Robitussin).
-Collaborated with team members from other departments (art and design, account, client) to develop work that was on-strategy and on-brief.
-Implemented feedback from superiors and other departments to revise deliverables as necessary.
-Contributed to new business pitches and other agency initiatives.

Saatchi & Saatchi (New York, New York)
January - March 2016
Copywriting Intern
-Created consumer-facing advertising copy for assigned brands and products (including Tecate, Pampers, Charter, and Heads & Shoulders), and created the most-shared and most-liked Facebook post in Tecate's history to that point.
-Added eyes, ears, and hands to other campaigns and new business pitches when needed, as requested by paid staff.

SafeCare (San Francisco, California)
2012 - 2013
Technical Writer/Editor
-Created and maintained documentation and intellectual capital materials, such as internal training materials, manuals and guides, and program brochures. 
-Was the last set of eyes to look at any and all communications before release. 
-Provided dedicated support to existing clients with unique circumstances.

EDUCATION
Miami Ad School New York (New York, New York)
2014 - 2016
Copywriting Portfolio

Pennsylvania State University (University Park, Pennsylvania)
2008-2012
B.A., Print Journalism
Minors: Sociology, International Studies

University of Sydney (Sydney, New South Wales, Australia)
2011
IES study abroad program, Media and Communications

AWARDS
Winner:
IAC Awards, 2018: Best Pharmaceuticals Integrated Ad Campaign
PM360 Trailblazer Awards, 2018: Direct-To-Patient Campaign
DTC National Advertising Awards, 2018: Bronze, Best New Brand or Indication Television Campaign
Telly Awards, 2018: Bronze, Pharmaceuticals, Non-Broadcast
Effies, Positive Change call for entries, 2015
Finalist:
DTC National Advertising Awards, 2018: Best New Brand or Indication Digital/Social Media Campaign
Miami Ad School Top Dog, 2014 (x2)

SOMEWHAT IMPORTANT SKILLS
Creative writing
Photoshop
InDesign
Premiere Pro

SUPER IMPORTANT SKILLS
Quoting The Devil Wears Prada
Eating the entire pan of brownies
Pronouncing it leviOsa not levioSA
Making friends with animals

CONTACT